Agenda

KCC MEA Case Conference 2024: Driving Sustainability and Impact Agenda

Agenda

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9:00 - 9:30

Registration

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9:30 - 9:45

Opening Remarks

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9:45 - 10:30

Keynote Speech

Michael Goldman – Professor and Associate Dean of Graduate Programs & Strategic Initiatives, University of San Francisco

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10:30 – 10:45

Q&A

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10:45 – 11:15

Coffee Break

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11:15 – 12:15

Panel 1

"Bridging Academia and Industry"

Explore how leading companies integrate case studies into their strategies, driving innovation and growth. This panel will dive into real-world applications and successes, offering insights into effective collaborations between academia and industry.

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12:15 – 12:30

Talk: Introducing the North American Case Research Association (NACRA)

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12:30 – 1:00

Campus Tour

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1:00 – 2:00

Lunch

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2:00 – 3:00

Panel 2

"The Art of Publishing: Creating Sustainable and Impactful Cases" 

Discover the secrets behind crafting compelling case studies and navigating the publishing process. Learn from top publishers about what makes a case stand out and how to reach a global audience.

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3:00 – 4:00

Case Writing Session

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4:00 – 4:15

Group Photo

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7:30

Dinner

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9:30 - 10:00

Registration

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10:00 - 10:45

Keynote Speech

“Innovating Case Writing with AI" – Scott Andrews, Head of Worcester Business School, Principal Lecturer in Leadership

Explore the transformative role of AI in case writing. Learn how technology is reshaping the development of teaching plans and enhancing educational experiences.

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10:45 – 11:00

Q&A

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11:00 – 11:30

Coffee Break

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11:30 – 11:50

Talk: Driving sustainability with case studies

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11:50 – 12:50

Panel 3

“Engaging Minds: The Power of Case-Based Learning in Education”

This panel will explore the transformative role of case-based learning in education, highlighting its ability to bridge theory and real-world application. Educators and students will share their positive experiences, emphasizing increased engagement, critical thinking, and practical skill development. The discussion will showcase how case studies enhance learning outcomes and create more dynamic classroom environments.

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12:50 – 1:00

Talk by the Case Centre

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1:00 – 2:15

Lunch

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2:15 – 3:15

Panel 4

“Case Centers Leading the Way: Driving Educational Impact in the MEA"

This panel will discuss the essential role of case centers in the MEA region, including strategies for building effective centers, addressing regional challenges, and leveraging technology to deliver exceptional value to stakeholders. Additionally, panelists will explore the next steps and the way forward in advancing the impact of case centers.

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3:15 – 3:25

Wrap – Up

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4:00 – 4:15

Closing remarks